Research process

During the research on improving technology in the hospitality or tourism industry, the first idea began with watching a video where students from Bournemouth University demonstrated how innovation can be improved by technology in the hospitality industries (Julian Dombrowsky et al., 2010). One part of the presentation was a touch screen being used in a cafe operation. This led to deeper exploration of the subject of digital surface technology. The touch screen looks like a 30-inch display that is produced on a table (Microsoft Surface, 2010). Continuing with the research, multi-touch coffee tables already existed in the bars and cafe shops, but they were not very common. So I concluded to transfer this idea using similar technology in restaurant. However, further investigation reveals that a multi-touch restaurant table already existed, but based on different technology. This technology uses a touch pad-projection system with interactive ordering software (E-table interactive, 2009). For example, one multi-touch restaurant called Inamo, located in London, offers customers a completely unique dining experience as a result of touch-screen ordering tables (Inamo -Restaurant 2010). This technological improvement is bringing additional applications from multi-touch coffee tables to a restaurant environment providing more customer satisfaction and producing more business profits.