Thursday, 18 November 2010

Technology

Technology has affected all of our society in different ways. It has helped to develop economies in today`s world, which has caused a rise in our lifestyle standards. Technology is an important player in the modern tourism and hospitality industry. People consume not only for practical purposes, but also for enjoyment, entertainment (Campbell, 2004) cited in (Jansson-Boyd, 2010), and to boost their social status, in the search for happiness (Dittmar & Beatty, 1998) cited in (Jansson-Boyd, 2010). Inamo’s innovative touch screen tables demonstrate how technology can serve to enhance the consumer’s experience and enjoyment through the use of technology.


Microsoft Surface

In this concept the main object is Microsoft Surface and other applications which relate to my idea. Microsoft Surface is technologically advanced with, yet it is user friendly, even for those without specific technological knowledge (Microsoft Surface 2010). It is a multi-touch computing product which produces horizontal interfacing, which allows the user or multiple users the ability to interact with an application simultaneously, instead of utilizing a mouse or keyboard (Dietz, P.H. and Eidelson, B. D. 2009). The touch screen surface allows user to interact from any side within a 360 degree orientation. This technology gives consumers the option to cooperate in a big group at the same time. There are different variations for movements, using one or more fingers (sometimes on both hands) to manipulate with the multi-touch surface. By movement, users can change position of the virtual object. This digital technology works on camera and image recognition, identifying different objects like fingers, hands, tagged things or shapes. Microsoft Surface is based on the Windows Vista Business operating system, allowing businesses to manage and support Microsoft Surface units. The latest version for software is the Microsoft Surface 1.0 Service Pack 1. New applications can be developed for a large spectrum of business sectors (Microsoft Surface 2010).

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